Norway Sportswear Market Size and Forecast Analytics by Category (Apparel, Footwear, Accessories), Segments (Gender, Positioning, Activitiy), Retail Channel and Key Brands, 2020-2025
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Norway’s sportswear market was valued at NOK13.4 billion in 2020 and is expected to grow with a CAGR of more than 3% by 2025. The sportswear market of Norway experienced a marginal decline during 2019-2020, which is expected to recover by 2023 to the pre-pandemic levels. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Offline purchases dominated Norway’s sportswear market, and clothing, footwear & accessories specialists was the leading distribution channel, followed by other online retail, and online specialists. Adidas, Nike, and Helly Hansen were the top brands in Norway’s sportswear market in 2021.
Norwegian sportswear market overview
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What are the market dynamics of the Norwegian sportswear market?
Sports clothing: Norway’s sports clothing consisted of womenswear, menswear, and childrenswear, where menswear is expected to show the highest growth rate during the forecast period, while childrenswear showed the lowest growth rate. Womenswear is expected to show a value growth of more than NOK500 million during 2020-2025, while menswear will increase by more than NOK700 million. In 2020, active was the dominating sportswear type, followed by sports-inspired casual wear, and technical sportswear types. Training had the highest share amongst the sports clothing based on activity in 2020, followed by football (soccer only), and running. By value Adidas, Nike, and Peak Performance were the top sports clothing brands in the country, in 2021.
Sports footwear: The sports footwear category is expected to grow with a CAGR of more than 3% during 2021-2025, to reach a value of more than NOK4 billion by 2025. Norway’s sports footwear consisted of women’s footwear, men’s footwear, and children’s footwear, where men’s footwear is expected to show the highest growth rate during the forecast period, while children’s footwear showed the lowest growth rate. Women’s footwear is expected to show a value growth of more than NOK200 million during 2020-2025, while children’s footwear will increase by more than NOK50 million. In 2020, active was the dominating sports footwear type, followed by technical, and sports-inspired casualwear sports footwear types. Training had the highest share amongst the sports footwear based on activity in 2020, followed by running, and basketball. Nike, Adidas, and Converse were the top sports footwear brands by value in 2021.
Sports accessories: The sports accessories category is expected to grow with a CAGR of more than 8% during 2021-2025, to reach a value of more than NOK400 million by 2025. Norway’s sports accessories consisted of handbags, sunglasses, hats, scarves, gloves, belts, and other accessories, where gloves is expected to show the highest growth rate during the forecast period, while hats showed the lowest growth rate. Handbags had the highest share of Norway’s sports accessories in 2020, followed by sunglasses, and gloves. In 2020, technical was the dominating sports accessories type, followed by sports-inspired casual wear, and active sports accessory types. Training had the highest share amongst the sports accessories based on activity in 2020, followed by running, and football (soccer only). Adidas, Nike, and Dahlie were the top sports footwear brands by value in 2021.
What are the key segments of the Norwegian sportswear market?
Norway’s sportswear market is categorized into sports clothing, sports footwear, and sports accessories. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Sports clothing share has been increasing during 2015-2020 and is expected to remain constant during the forecast period. Sports accessories is expected to be valued at over NOK300 million by 2025.
Norwegian sportswear market, by key categories
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What are the major distribution channels in the sportswear market in Norway?
Offline purchases had a major share in Norway’s sportswear market, with online penetration being less than 30% in 2020. The distribution channels in Norway’s sportswear market included clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, hypermarkets, supermarkets & hard discounters, other specialist retailers, and others. Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by other online retail, and online specialists.
Norwegian sportswear market, by distribution channels
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Which are the top sportswear brands in Norway?
The major sportswear brands in the Norwegian sportswear market are Adidas, Nike, Helly Hansen, Peak Performance, Norrona, Johaug, Under Armour, Puma, Hummel, Kari Traa, Converse, New Balance, SALOMON, Dahlie, Bjorn Borg, Brooks, Champion, Sweet Protection, and Lululemon. Most of the brands had mass-market price positioning, while Peak Performance, Norrona, Johaug, Hummel, Kari Traa, SALOMON, and Sweet Protection had premium price positioning. Champion was the only brand amongst the top twenty which had value price positioning.
Norwegian sportswear market, by key brands
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Market report scope
Market size (year – 2020) | NOK13.4 billion |
Growth rate (CAGR) | >3% |
Base year for estimation | 2020 |
Forecast period | 2021-2025 |
Key categories | Sports clothing, sports footwear, and sports accessories. |
Key distribution channels | Clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, hypermarkets, supermarkets & hard discounters, other specialist retailers, and others |
Key brands | Adidas, Nike, Helly Hansen, Peak Performance, Norrona, Johaug, Under Armour, Puma, Hummel, Kari Traa, Converse, New Balance, SALOMON, Dahlie, Bjorn Borg, Brooks, Champion, Sweet Protection, and Lululemon |
This databook provides both the historic and forecast market data of total sportswear sales in Norway. It illustrates the data with charts, graphs and tables summarizing the value and volume trends, with category details in sportswear. The forecasts include the impact of COVID-19 on growth. The databook also reveals major brands‘ share in the sportswear market with their price and market positioning in 2020. This databook provides both the historic and forecast market data of total sportswear sales in Norway.
Reasons to Buy
- Gain a comprehensive view of the accessories market and forecasts to 2025.
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the accessories market.
- Investigate current and forecast trends in the market to identify the opportunities offering the most potential.
- Understand who the main competitors are in the sectors.
Adidas
Helly Hansen
Norrona
Johaug
Puma
New Balance
Under Armour
Converse
Table of Contents
Frequently asked questions
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What was the market value of the Norwegian sportswear market in 2020?
The Norwegian sportswear market was valued at NOK13.4 billion in 2020.
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What is the growth rate of the Norwegian sportswear market?
Norway’s sportswear market is expected to grow at a CAGR of more than 3% during 2021-2025.
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What are the key categories of the Norwegian sportswear market?
Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories.
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What are the leading distribution channels of Norway’s sportswear market?
Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by other online retail, and online specialists.
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What are the key brands in Norway’s sportswear market?
The major sportswear brands in Norway’s sportswear market are Adidas, Nike, Helly Hansen, Peak Performance, Norrona, Johaug, Under Armour, Puma, Hummel, Kari Traa, Converse, New Balance, SALOMON, Dahlie, Bjorn Borg, Brooks, Champion, Sweet Protection, and Lululemon.
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